Starting on December 19, the NYE App will launch allowing holiday revelers to create a personalized avatar to enter and explore the virtual world of NYC’s Times Square in a year when guests cannot be there live.

Samsung Odyssey continues to help us share engaging content with our viewers not only in the physical world, but now in the virtual world of Times Square as well.” “This year, our partnership extends to our new VNYE experience. “Samsung is an integral partner for One Times Square’s New Year’s Eve Ball Drop Celebration, providing the technology for the building’s iconic LED displays,” says, Michael Phillips, President at Jamestown. To bring the historic celebration into homes around the globe, Times Square will host the first ever multi-media, experiential technology platform that incorporates and controls live broadcast, augmented reality, virtual reality, entertainment, and gaming experiences through a dedicated App, website, and streaming services. “To see Samsung’s signage front and center in bringing friends, family, and strangers together for a new virtual New Year’s Eve is something we are excited about.”

“As a company, Samsung is proud that our company and display products are being used for such a creative and exciting experience,” says Mark Quiroz, Vice President, Marketing, Display Division, Samsung Electronics America.

TV & Home Theaters Samsung MicroLED Opens a New Era of Breathtaking Picture Quality and Design

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